Project details
Deliverables
Web design
WP development
Year
2023
The client
AppTier is a trusted, long-standing OpenText partner specializing in Enterprise Content Management (ECM) solutions. With over two decades of experience, AppTier offers deep technical expertise in the OpenText Content Suite, Records Management, and advanced cloud integrations—bringing together powerful software, Microsoft Azure infrastructure, and seasoned implementation strategies.
Since 2001, AppTier has supported countless organizations across industries by implementing and optimizing ECM solutions that prioritize both governance and business agility.
The challenge
Despite their extensive field experience and premium ECM offerings, AppTier’s website no longer reflected the company’s evolution into a cloud-forward, modern ECM provider. The existing site was:
Visually outdated and lacking design appeal
Light on compelling copy and case studies
Not communicating the full breadth of their service offerings, especially their SaaS ECM delivery model
Missing key SEO terms and resources that OpenText clients often search for
AppTier needed a website that would clearly communicate their value proposition, attract B2B clients actively seeking ECM expertise, and serve as a hub for thought leadership through whitepapers, case studies, and future multimedia content.
The Solution
I partnered with AppTier to redesign and reposition their website around their core strengths: deep OpenText expertise, cloud-native ECM solutions, and business-driven implementation. The goals were clarity, credibility, and conversion.
What I delivered:
Visual Redesign: Created a modern, responsive, and elegant interface that reflects AppTier’s professionalism and technical depth. Introduced visual storytelling elements that guide users through their offerings, value proposition, and technical capabilities.
Lead-Oriented Structure: Reorganized the content architecture to support conversion, with clearer CTAs, a dedicated case studies section, and improved navigation for decision-makers in enterprise organizations.
The Results
Since launching the new website, AppTier has seen immediate and measurable improvements in user engagement and lead generation:
+73% increase in average time on site
+58% growth in organic traffic from targeted ECM-related search terms
+3x increase in qualified leads via the contact form
Improved client perception during sales presentations, with prospects citing the site as “clear and authoritative”
AppTier is now equipped with a digital platform that not only informs, but inspires trust. With future plans to publish case studies, demo videos, and downloadable whitepapers, the site is built to scale as their service offerings and client base grow.
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