Being a startup in a crowded fintech market (filled with unicorns!), the website design wants needed to reflect what Modulr is really all about: flowless and dynamic. The slanted shapes used throughout give a dynamic feeling, the bright colour gradients makes it friendly.
The modblocks, perspective shapes which reoccur throught the design are supposed to slightly move on scroll. They represent all the different sets of API which Modulr provides to their customer.
One the client requests was to avoid pictures, so using all those shapes felt natural. At the same time, client didn’t want to show the product itself and that’s why we design product mockups too.