web design, visual design


Part owned by warner Music, Instrumental specialises in the discovery of online talent for brand and media partnerships.

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Instrumental website was created for both B2B and B2C in mind. The design relies heavily on background videos and big images to show what the company has achieved and what it can do for their customers.

Being a very minimal brand, the design wants to reflect this throughout every page using white space and soft greys. Overall, the design follows flat and modern website trends as the audience is Internet savvy and heavy smartphone user.

Accelerate Digital
UI Designer
1. desktop
2. mobile